Dynamic fields

To personalize your content or automatically fetch data for your mailings, you can use dynamic fields that pull information from the account, contact, or event.

These can be inserted directly via the editor menu “Insert”, or manually by typing the field within double curly brackets – for example:

{{Contact.FirstName}}

This will insert the recipient’s first name into the email.

In most cases, using the “Insert” menu is sufficient, but for more advanced needs—such as inserting dynamic values into links—you’ll need to type the fields manually. Example:

http://ungapped.se?special={{Contact.Custom1}}

Below is a list of all dynamic fields available at the time of sending.

Formatting

You can force a specific format by adding format instructions after the field name.

Example:

Contact.Birthday:yyyy-MM-dd    →    2000-01-01

Account Information

These can be edited under your account settings.
 

Field	Name	Example
Account.AccountId	The unique ID of your account	9C1E4D96-9BE4-47CE-A6B9-E4200619FFFB
Account.LogoUrl	URL to your logo	https://company.com/logo.png
Account.LogoWidth	Logo width	320px
Account.WebUrl	URL to your website	https://company.com
Account.PrivacyUrl	URL to your privacy policy	https://company.com/privacy
Account.PublicName	Your account name visible to recipients (avoid AB, Ltd, etc.)	Company
Account.Email	Your email address	[e-mail]
Account.Phone	Your phone number	[phone]

Contact Information

These can be edited in the contact card or via imports.
 

Field	Name	Example
Contact.FirstName	First name	Anna
Contact.LastName	Last name	Bengtsson
Contact.JobTitle	Job title	CEO
Contact.Salutation	Salutation	Mrs
Contact.StreetAddress	Street address	Storgatan 5
Contact.City	City	Stockholm
Contact.PostalCode	Postal code	111 22
Contact.State	State	Alabama
Contact.Country	Country	Sweden
Contact.Region	Region	South
Contact.Gender	Gender	Female
Contact.Birthday	Birthday	2000-01-01
Contact.CompanyName	Company name	Company AB
Contact.Industry	Industry	Manufacturing
Contact.LastNpsDate	Latest NPS date	2022-02-02
Contact.LastNpsRating	Latest NPS score	8
Contact.Website	Website	https://company.com
Contact.Custom1–10	Custom text field
Contact.CustomLong1–2	Custom long text field
Contact.CustomDate1–2	Custom date field
Contact.CustomNumeric1–6	Custom numeric field

Event Fields

If an email is associated with an event, the following fields are available:

{{Event.EventId}}
{{Event.Start}}
{{Event.End}}
{{Event.Address}}
{{Event.Organizer}}
{{Event.UseOrganizerInFooter}}   – used if a specific event organizer is displayed; otherwise account settings are used  
{{Event.OrganizerEmail}}         – if not UseOrganizerInFooter = Account.Email  
{{Event.OrganizerPhone}}         – if not UseOrganizerInFooter = Account.Phone  
{{Event.OrganizerLogoUrl}}       – if not UseOrganizerInFooter = Account.LogoUrl  
{{Event.OrganizerLogoWidth}}     – if not UseOrganizerInFooter = Account.LogoWidth  
{{Event.OrganizerName}}          – if not UseOrganizerInFooter = Account.PublicName  
{{Event.OrganizerPrivacyUrl}}    – if not UseOrganizerInFooter = Account.PrivacyUrl  
{{Event.OrganizerWebUrl}}        – if not UseOrganizerInFooter = Account.WebUrl  

{{Event.PublicDescription}}
{{Event.Email}}
{{Event.Name}}
{{Event.TimeZone}}
{{Event.RegistrationOpens}}
{{Event.RegistrationCloses}}
{{Event.Description}}
{{Event.LanguageId}}
{{Event.Phone}}
{{Event.Venue}}
{{Event.HeroImageUrl}}
{{Event.VirtualEventUrl}}

Special fields for event confirmation emails

These fields are specifically used in confirmation emails:

{{RecipientData.Subject}}    – displays the appropriate subject line  
{{RecipientData.Message}}    – displays the confirmation message  
{{RecipientData.SurveyResponse.Questions}} – displays any survey questions and responses